Love Your Grains with Arnott’s Vita-Weat range

With summer upon us it’s the perfect time to think about whole grains in your diet.

Why? Because studies show that eating whole grains can have a whole host of benefits including: assisting in weight loss, concentration, alertness and energy1 2.

In fact, whole grains pack a nutritional punch, providing more than 26 nutrients and phytonutrients2.

Local and international grain industry associations recommend 48g of whole grains per day. Most Australians aren’t getting nearly this amount with a reported 60% looking to increase the amount of whole grain consumed in their diet3. Luckily, it’s now easier than ever to make a few small dietary changes to ensure you’re getting your whole grains each day.

Vita-Weat offers a range of whole grain choices and just four Vita-Weat crispbreads provide 40% of your daily wholegrains*.*. So what’s your excuse? Check out some Healthier Meal options from the Vita-Weat portfolio below and Love your Grains this summer season.

* Based on the recommended 48g Wholegrain Daily Target Intake for adults.

Arnott’s Vita-Weat 9 Grains, Winner of the Best Cracker in the 2013 Healthy Food Awards

Arnott’s Vita-Weat 9 Grains was recently named as the winner of Best Cracker in the 2013 Healthy Food Awards. The Awards seek “to highlight some excellent, healthy products on the shelves”, and recognise that the food industry is striving to offer more healthy choices.

Vita-Weat are cholesterol free, they are made using an oil which is high in monounsaturated fats. They are free from artificial colours, flavours and preservatives, and are high in complex carbohydrates and low in sugar.

Vita-Weat Rice Cracker Multigrain and Cheddar & Chives

Vita-Weat Rice Crackers are made with the goodness of whole grain brown rice, which gives their unique appearance, flavour and texture. They are made with 80% whole grain brown rice and one serve of Rice Crackers contributes more than 35% of the 48g Whole Grain Daily target. Like all Vita-Weat products, Vita-Weat Rice Crackers are 100% natural and contain no added MSG.

Vita-Weat Multigrain Grain Crackers are a light and crispy cracker. Like all Vita-Weat products, Vita-Weat Crackers are 100% natural and contain the goodness of whole grains, making them naturally tasty and wholesome.

Vita-Weat Grain Cracker Multigrain

Vita-Weat Multigrain Grain Crackers are a light and crispy cracker. Like all Vita-Weat products, Vita-Weat Crackers are 100% natural and contain the goodness of whole grains, making them naturally tasty and wholesome.

 

 

Vita-Weat Lunch Slices Soy, Linseed & Sesame

Vita-Weat_Lunch-SlicesLinseedANGLE_175x200Lunch Slices make use of the entire grain; milled and whole, providing a range of nutritious components retained in the original grain. Made with 80% whole grains, each serve of Lunch Slices provides around 30g of wholegrains. That’s more than 60% of the 48g Whole Grain Daily Target for adults. The entire range is also high in fibre and the Soy, Linseed & Sesame variant has a low Glycaemic Index.

It’s estimated the entire Vita-Weat range provides over 3,300 tonnes of whole grain and over 400 tonnes of fibre to the Australian food supply annually. Are you receiving the benefits?

Add some grains to your day and feel the difference this summer!


For further information please contact:

Nicole Thomson
Communications Manager

Quotes and media are interviews are available with Alison Baldwin, Campbell Arnott’s Nutritionist.


1. Fardel, A. New Hypothesis for the health protective mechanisms of the whole-grain cereals: what is beyond fibre? Nutr Res Rev 2010 23(1):65-134. 
2. D’Anci K, Watts K, Karanek R, and Taylor H. Low Carbohydrate weightloss diets, Effects on cognition and mood. Apetite.2009;52:96-103. 
3. Health Focus Australian Trend Report (2010)