SYDNEY, 2017 – Arnott’s Tim Tam has collaborated with Aussie dessert kings – Gelato Messina; today launching a new range of gelato-inspired Tim Tam flavours that will knock your socks off!
Taking cues from the gelato flavours that have made Messina the darlings of Australia’s food scene, the new range consists of four rich, whipped and creamy gelato-inspired Tim Tam biscuits including: Choc Mint, Salted Caramel & Vanilla, Coconut & Lychee and Black Forest.
In creating the new range, Tim Tam took the culinary team from Messina into the secret kitchens of its famed bakeries and taught the gelato chefs the art and science of Australia’s favourite biscuits.
After extensive testing and trialling, a full range of Tim Tam Inspired by Gelato Messina was born.
“When Arnott’s approached us about creating gelato-inspired Tim Tam flavours, it was pretty exciting and quite a privilege,” said Declan Lee, Co-Founder of Gelato Messina.
“It was a new challenge for us – making a gelato is one thing – and making a biscuit that tastes like that gelato is another,” he said.
As part of the creative process, Messina spent hours at Tim Tam’s Western Sydney HQ, working with food technicians and tasting endless rounds of gelato, mapping out the sequence of the desired flavours to create the biscuit version of their signature scoops.
Key flavour profiles were then blended to create the four biscuits in the new range:
Tim Tam Gelato Messina Choc Mint
Tim Tam Gelato Messina Black Forest
Tim Tam Gelato Messina Salted Caramel and Vanilla
Tim Tam Gelato Messina Coconut and Lychee
According to Mr Lee, it was crucial to Messina that the biscuits stayed true to Messina’s ethos of quality – being able to taste distinct flavours, made from the best ingredients.
Commenting on the partnership, Nicky Thomson, Global Communications Manager, Arnott’s said: “This new generation of Tim Tam is one of our most exciting and innovative yet. Gelato Messina is leading the way in the Aussie gelato movement, and we’re thrilled to pair their expertise with Australia’s most-loved chocolate biscuit.”
“We were drawn to the guys from Messina because of their uncompromising commitment to flavours. We’re happy to say this shines through in the biscuits, which taste as good as they sound.”
The new Tim Tam Inspired by Gelato Messina range will be available at supermarkets and independent retailers in the biscuit aisle nationally from 6th February, 2017.
Please find a link to full assets including images and behind the scenes video here: https://www.dropbox.com/sh/o4ba1tlzc6rxphi/AADMgjPBLUiPHHCMqF_a2rloa?dl=
#SHUTTHEFRONTDOOR #TIMTAMMESSINA #ERMAGHERD #THATHAPPENED #THEEND
For queries, product requests or further information please contact:
Nicky Thomson, firstname.lastname@example.org