Jatz
Jatz was the first brand Arnott’s advertised on television. These memorable Australian ads went to air in 1957 and featured the biscuit being used as an ‘easy entertainer’.
Jatz and Savoy, which look almost identical, have slightly different recipes. Savoy is sold in Victoria and Tasmania and Jatz is sold in every other Australian state. The reason for this is that Savoy, the first cracker launched in Australia in 1952, was made by Brockhoff, a Victorian-based biscuit company, which became part of Arnott’s in 1962. Arnott’s followed five years later when we launched Jatz in New South Wales. When the two companies merged, they agreed to maintain the two separate brands due to their loyal local following.
The difference between Jatz and Savoy is just a couple of ingredients. Jatz are made using malt extract and full cream milk powder, while Savoy includes golden syrup. All other ingredients are identical. Their light fluffy texture is achieved by adding yeast to the biscuit dough, allowing the dough to rise, just like bread. The dough is then rolled into thin sheets and layered.
Today Australians buy more than 15 million packs of Jatz to have on hand when unexpected guests drop in. Jatz come in three varieties: Original, Cracked Pepper and 97% Fat Free. And recently, we've added Minis and Sticks to the Jatz range, to make entertaining even easier! Minis come in three flavours: BBQ, Cheddar and Sour Cream and Chives. You can also buy them in a multi-pack to please every member of the family!